Performance Bots.

Content · Skill

Newsletter

Your customer list is the only marketing channel that truly belongs to you – no algorithm has a say. Your Performance Bot creates newsletters in your tone, segments the recipients, sends and analyses: from reactivating dormant customers to announcing new offers.

+99 €/monthNo minimum term

Services

What your Performance Bot takes over.

Your customer list. Your channel. Your revenue.

  • Creation in your tone

    From the subject line to the signature: newsletters that sound like you – based on your wording guide.

  • Segmentation

    Regulars receive different mail than prospects: recipients are grouped sensibly instead of everyone getting the same.

  • Sending with approval

    No newsletter goes out without your GO. After that, your Performance Bot handles the sending and the timing.

  • Analysis all the way to the booking

    Opens, clicks and – where measurable – bookings: you see what each send actually delivered.

  • Reactivating dormant customers

    Whoever has not booked in a long time gets the right nudge – detected automatically, phrased personally.

The development

A dormant list turns into revenue.

This is how bookings via the newsletter can develop when recipients are addressed appropriately.

Bookings per newsletter send

58101315

Illustrative example

Typical trajectory: with every send your Performance Bot learns which subject lines, topics and timings work for your list.

Impact

How it plays out.

Independent of algorithms

Your list reaches your customers directly in the inbox – no matter what Google or Meta happen to change.

Revenue from existing customers

Activating existing customers costs a fraction of acquiring new ones – the newsletter is the tool for it.

No sending into the blue

Every newsletter is analysed, every insight feeds into the next – gut feeling becomes a system.

Day-to-day

How it feels.

No tickets, no waiting – you write, your Performance Bot gets it done.

F

Fidus

Your marketing manager

online

Write to all customers who haven't booked in 6 months: 10% off the next booking.

09:41 · You

The draft is in your inbox. With your GO it goes out to 417 customers.

09:42 · Fidus

GO

09:58 · You
✓ 417 recipients – analysis follows automatically09:59

Example conversation from everyday work.

Good to know

Frequent questions.

I don't have a list yet – is the skill still worthwhile?

Especially then: your Performance Bot helps build the list – with sign-up options on the website and occasions to subscribe. Every contact added today is a customer you can reach directly tomorrow.

How often should I send?

As often as you have something relevant to say – for most businesses one to two newsletters a month is a good rhythm. Your Performance Bot watches opens and unsubscribes and recommends the cadence that suits your list.

Is sending GDPR-compliant?

Mail is sent only to recipients who have given consent, every newsletter contains an unsubscribe link, and unsubscribes are honoured immediately. Your Performance Bot also ensures clean list management – quality beats quantity.

+99 €/month · No minimum term

Add Newsletter.

Put together in two minutes – your Performance Bot reports for duty within 10 working days.

Included in the “Autopilot” line-up – together with all the other skills.