Independent of algorithms
Your list reaches your customers directly in the inbox – no matter what Google or Meta happen to change.
Content · Skill
Your customer list is the only marketing channel that truly belongs to you – no algorithm has a say. Your Performance Bot creates newsletters in your tone, segments the recipients, sends and analyses: from reactivating dormant customers to announcing new offers.
Services
Your customer list. Your channel. Your revenue.
From the subject line to the signature: newsletters that sound like you – based on your wording guide.
Regulars receive different mail than prospects: recipients are grouped sensibly instead of everyone getting the same.
No newsletter goes out without your GO. After that, your Performance Bot handles the sending and the timing.
Opens, clicks and – where measurable – bookings: you see what each send actually delivered.
Whoever has not booked in a long time gets the right nudge – detected automatically, phrased personally.
The development
This is how bookings via the newsletter can develop when recipients are addressed appropriately.
Bookings per newsletter send
Illustrative example
Impact
Your list reaches your customers directly in the inbox – no matter what Google or Meta happen to change.
Activating existing customers costs a fraction of acquiring new ones – the newsletter is the tool for it.
Every newsletter is analysed, every insight feeds into the next – gut feeling becomes a system.
Day-to-day
No tickets, no waiting – you write, your Performance Bot gets it done.
Fidus
Your marketing manager
Write to all customers who haven't booked in 6 months: 10% off the next booking.
09:41 · YouThe draft is in your inbox. With your GO it goes out to 417 customers.
09:42 · FidusGO
09:58 · YouExample conversation from everyday work.
Good to know
Especially then: your Performance Bot helps build the list – with sign-up options on the website and occasions to subscribe. Every contact added today is a customer you can reach directly tomorrow.
As often as you have something relevant to say – for most businesses one to two newsletters a month is a good rhythm. Your Performance Bot watches opens and unsubscribes and recommends the cadence that suits your list.
Mail is sent only to recipients who have given consent, every newsletter contains an unsubscribe link, and unsubscribes are honoured immediately. Your Performance Bot also ensures clean list management – quality beats quantity.
Related skills
+99 €/month · No minimum term
Put together in two minutes – your Performance Bot reports for duty within 10 working days.
Included in the “Autopilot” line-up – together with all the other skills.