Lower warning-letter risk in daily work
Critical wording is detected before it goes online – not only when a letter from a lawyer arrives.
Content · Skill
Compliance health & wellness
Whoever advertises with health operates within narrow legal limits: the Heilmittelwerbegesetz (HWG, the German Act on Advertising in the Field of Medicine) and the Gesetz gegen den unlauteren Wettbewerb (UWG, the German Act Against Unfair Competition) prohibit healing promises and misleading statements – warning letters are expensive. Your Performance Bot knows these rules and checks every wording before it is published.
+99 €/monthNo minimum term
Services
What your Performance Bot takes over.
Advertise without falling foul of the law.
Legally aware wording from the start
Formulates texts with HWG and UWG in mind from the outset – for example "session" instead of "therapy" where no therapeutic service may be promised.
Pre-send checks
Every newsletter, every ad, every new page passes a check for critical wording before publication.
Avoiding healing promises
Detects statements that promise an effect not substantiated as such – and suggests permissible alternatives that still sell.
Continuously up to date
Case law on health advertising keeps evolving – and so do your Performance Bot's check rules.
Documented and traceable
What was checked and what was adjusted is documented – in case you ever have to prove it.
The development
Clean wording becomes routine.
This is how the number of interventions by the pre-send check can fall when the wording system runs along from the start.
Wordings adjusted by the pre-send check per month
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Illustrative example
Impact
How it plays out.
Advertise with a clear conscience
You can promote offers with confidence because the limits of what is permissible are built in – without texts sounding sterile.
One standard for every channel
Website, newsletter, ads: the same check rules everywhere, the same clean wording – automatically.
Day-to-day
How it feels.
No tickets, no waiting – you write, your Performance Bot gets it done.
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onlineFidus
Your compliance guardian
Can we write for the cold chamber that it cures inflammation?
15:20 · YouI advise against it – a healing promise would be open to challenge under HWG. Permissible would be: "Many guests use the cold chamber for recovery after sport." Shall I word the offer page this way?
15:21 · FidusYes, let's do it that way.
15:24 · You✓ Page updated – pre-send check passed15:27
Example conversation from everyday work.
Good to know
Frequent questions.
Does the skill replace legal advice?
No. Your Performance Bot lowers the risk in daily work by detecting critical wording and suggesting permissible alternatives – it does not replace a lawyer's review in an individual case. For everyday texts it is exactly the diligence that is otherwise often missing.
Who is the skill intended for?
For anyone who advertises with health or well-being: practices, physiotherapy, cryo and wellness studios, cosmetics, fitness, sauna. The strict rules of HWG and UWG apply everywhere there – often stricter than people think.
What happens if the check finds something?
The text does not go out. Instead, you receive a note on what is problematic and a wording suggestion that stays permissible and still sells. You decide – only then is it published.
Related skills
A good fit alongside.
+99 €/month · No minimum term
Add Compliance health & wellness.
Put together in two minutes – your Performance Bot reports for duty within 10 working days.
Included in the “Autopilot” line-up – together with all the other skills.