Budget flows where it works
No wastage from forgotten campaigns: every euro is continuously steered to where it brings enquiries.
Advertising · Skill
Google Ads
Google Ads reaches people who are searching for your service right now – if the campaign is right. Your Performance Bot takes full responsibility for your ads: from keyword selection through clean conversion tracking to a dedicated landing page per campaign. Optimisation happens continuously, not on a monthly rhythm. You pay the ad budget separately, directly to Google.
+299 €/month· plus ad budgetNo minimum term
Services
What your Performance Bot takes over.
Ads that turn clicks into enquiries.
The right keywords
Researched, tested and continuously sharpened – your budget flows into search terms that bring enquiries, not just clicks.
Conversion tracking included
Measures which ad leads to calls, enquiries or bookings. Without this foundation, every optimisation is guesswork.
A landing page per campaign
A dedicated, tailored page for each ad – live in minutes, instead of losing visitors on the home page.
Bids and budgets in real time
Shifts budget to where enquiries arise – at night too, at the weekend too.
Ad copy under continuous test
Variants run against each other, the better one stays. This makes ads more precise from week to week.
Cost per enquiry in the report
Every week you see what an enquiry costs and where the budget flows – honestly and transparently.
The development
More enquiries, falling cost per enquiry.
This is how a campaign can run when tracking, keywords and landing pages work together – on the same ad budget.
Enquiries and cost per enquiry on the same budget
Enquiries per monthCost per enquiry11 enquiries33 enquiries€38 per enquiry€21 per enquiry
Illustrative example
Impact
How it plays out.
No agency loops
Ad, landing page and tracking come from a single source – changes are live in minutes, not after the next status meeting.
Full cost transparency
The skill price and the ad budget are cleanly separated. You pay the budget directly to Google – and see every week what it delivers.
Day-to-day
How it feels.
No tickets, no waiting – you write, your Performance Bot gets it done.
F
onlineFidus
Your ads manager
Your ad "cryotherapy cologne" is getting clicks but few enquiries. I am building a dedicated landing page – tailored to the ad and the target audience.
16:40 · FidusPerfect, go ahead.
16:41 · You✓ Campaign landing page live – 7 minutes16:48
Example conversation from everyday work.
Good to know
Frequent questions.
How high should my ad budget be?
That depends on industry and region – as a rough guide, a few hundred euros a month is a sensible start. You pay the budget directly to Google, in addition to the skill price. Before the start, your Performance Bot gives an honest assessment of what is realistic with which budget.
How quickly do I see results?
Much faster than with SEO: first clicks come from day one, first reliable data after a few weeks. The real strength emerges over time, as tests and tracking sharpen the campaign step by step.
What is conversion tracking – and why is it so important?
Conversion tracking measures which ad actually leads to an enquiry, a call or a booking – not just to a click. Only then can budget be steered sensibly. Your Performance Bot sets it up itself and keeps it working.
+299 €/month · plus ad budget · No minimum term
Add Google Ads.
Put together in two minutes – your Performance Bot reports for duty within 10 working days.
Included in the “Autopilot” line-up – together with all the other skills.